Branding that is centered on the why.

A good brand creates a feeling within individuals. By building your brand around your why statement, we create an emotional appeal for your audience.

Our “Brandsmith” Process

Together in a workshop setting, we help you uncover, craft and develop your brand—guiding you through the entire branding process from start to finish. That means we work together to create every aspect of your brand. Why statement. Brand positioning. Core messages. The whole shebang.

Not only does this keep the cost low for us both, but it brings a synergy and expertise that’s unmatched. And it ensures that your company’s core beliefs and passions are entirely visible in the finished product.

Crafting Something Beautiful

The manifestation of your brand through name, visual identity and brand voice is a beautiful, harmonious thing. Using the brand foundation we create together in the Brandsmith process, we’ll expertly craft a name and identity to perfectly position and represent your organization.

Most importantly, it will connect with your why statement—giving your brand meaning, and creating an emotional appeal with your audience.

The Works

Reboot. Pivot. Shift. However you phrase it, a corporate rebrand initiative is a complex undertaking that requires skill, management and vision. Our complete solutions include brand architecture, positioning, naming and more. Consumer packaged goods (CPG)? Healthcare? Education? Yep, we’ve rebranded in those spaces. From creating a beautifully responsive website to showcase your brand, to building your brand from the ground up—we do it all.

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Why Statement

Give your company a reason for doing what you do.

Brand Archetype

Define your company’s personality and voice.

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Product Benefits

Discover what makes your brand (and products) great.

Brand Positioning

Define your company’s purpose and mission.

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Core Messages

Prepare guides for your marketing messages.

Taglines

Craft something that ties your brand together.

Logo Design

Design a logo that represents your core beliefs.

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Copywriting

Write creative copy for your marketing materials.

Web Design

Take the first step to implementing your brand.

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Marketing Materials

Create stunning flyers and banners with your branding.

Photos

Showcase your employees, products, or work atmosphere.

Videos

Host corporate trainings, educate students, or use for digital ads.

Behind the Scenes at Moniker

To see beyond the gray. To be passionate. To find WHY. To give. To create greatness with great people. That is Moniker.

Geekery in all its Glory

We get over-excited about the perfect font selection. A beautifully-crafted, minimalist logo design gives us the cold sweats. We’re the people who ramble on about the brilliance of an ad campaign because it nailed the buyer persona. Communication, advertising, culture, emotion. Now you’re speaking our language.

Josh Allan

Josh Allan

Partner & Chief Brandsmith

Josh discovered his passion for branding while studying at BYU, where he majored in Advertising and spent significant time working on projects for the Arizona Diamondbacks, Electra Bicycle Company and Yahoo (to name a few). As the Chief Brandsmith at Moniker, Josh specializes in crafting why-centric brand foundations and identities for companies.

Damon McNeil

Damon McNeil

Partner & Brand Architect

Damon’s background in communication and fascination with identities, both individual and corporate, led him to develop a love for branding. This new obsession motivated him to pursue an MBA to better understand a brand’s potential in business.

Got a branding project?

We'd love to hear about your brand needs or struggles and help you set some goals. Tell us a little about what you've got going on and we'll get in touch to see where we can go from there.

Email us at:
contact@monikerbranding.com

Come say hi at:
455 N University Ave, #205
Provo, UT 84601

Drop us a line.

MONIKER BRANDING

PROVO  //  AVALON  //  ENDOR