BetterBody Foods

product packaging // product photography // brand launch // collateral

BetterBody Foods makes the good stuff. You know, the organic foods that make you feel great because they’re free from junk. Coconut oil. Chia seeds. Quinoa. Agave. We set about making sure the external face of their products represents the goodness on the inside.

The Total Package

One could easily find BetterBody Foods products on popular retailers’ shelves (we’re talking Costco, Walmart, BJ’s), but recognizing them as a family of products was a different story. Focusing on the brand promise of organic, clean, convenient and tasty food alternatives, we went to work creating a packaging refresh with the newly redesigned logo, courtesy of EKR Agency. The result is a modern design that reflects the simplicity of natural eating and builds consistency throughout shelf sets.

Natural Beauty

We were privileged to work with Seattle photographer Steve Hansen on this project. From action shots like this beautiful agave drizzle to web images touting the newly designed packaging, every shot is a perfect representation of our vision for the brand.

Custom Icon Set

When it comes to health foods, consumers want details. To provide info on ingredients and benefits, we created a trilogy of custom icons for each product to be used on packaging, web, social and sales sheets.

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