brand identity // brand positioning // product photography // product packaging
Real nutrition from real food. That’s what LIVfit Superfood® is all about. Taking a single product and creating an entirely new line of products is exactly the type of project that has us licking our chops for more.
Building upon the foundational WHY of the products, the new LIVfit Superfood® brand was created. The company offers a line of easy-to-mix superfood powders and we created packaging and messaging to appeal to those looking for convenient nutrition. The logo, packaging and copy were all aimed at striking an emotional connection with consumers and improving positioning with retailers like Costco.
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